There’s a new wave of shoppers on the rise — Gen Z customers. As a savvy marketer, you must learn to understand what makes this younger generation tick, and what loyalty program features you should focus on to appeal to them. Gen Z shoppers are more likely to see loyalty to a brand as an emotional bond based on ‘loving the brand they purchase from’, rather than as a series of transactions. Therefore you need to make sure to find a way into your Gen Z customers....

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