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There are seven loyalty campaigns that every loyalty program should include in a lifecycle communications strategy. Each campaign is designed to influence a specific type of behavioral response from loyalty program members, based on where they are within the customer lifecycle.
These seven campaigns are:
> The Invitation
> The Welcome
> The Statement
> The Motivator
> The Celebration
> The Referral
> The Win-Back
For each of these campaigns, there is one....
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