7 Customer Retention Strategies That Still Work

Despite the fact that acquiring new customers costs 5 to 10 times more than selling to a current customer — and current customers spend 67% more on average than those who are new to your business – customer retention in marketing has long taken a back seat to acquisition. Additionally, brands are also facing the challenges of increased consumer privacy regulations, customer acquisition costs, and a 2X increase in the cost of advertising on social, search....

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