Have you heard of About the Data? It’s a website that lets consumers see what personal data’s been collected and is being used to drive the online ads they see and offers they receive. It’s a free service provided by Acxiom, a supplier of marketing data for businesses. Yes, a data broker.
I visited About the Data last September when it first launched. As a consumer, I wanted to see how much of my personal data had been collected. As a data....