Millennial moms represent approximately 1 in every 5 mothers, and accounted for almost 90 percent of the 1.5 million new mothers in 2017. This market segment is made up of nine million women, and is one that brands simply can’t afford to overlook or misunderstand. CrowdTwist recently conducted research into the similarities and differences in how different generations engage with brands and prefer to shop, what makes them brand loyal, and their....

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