It’s been a tough couple of years for e-commerce sites in the wake of Google’s Penguin & Panda updates.  The world as we knew it seemingly changed overnight, and many of us found that we needed to learn a whole new way of marketing our products and services. Just when we thought we had it all figured out, Google changed the game on us. Shame on them! No, actually, shame on us. As marketing and SEO strategists, we became almost too good at “gaming the....

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