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Customers love high tech, but they sometimes don’t love their experiences with it. However, when tech companies get experience management (XM) right, they’re richly rewarded. Here’s what you need to know...
1. With XM, you’ll predict and resolve problems - not merely respond to them
The world’s most successful companies no longer respond to problems when they occur, because they act before they even happen.
The experience leaders in high tech....
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