One of the key traits of a premium loyalty program is that it has to be great for consumers and retailers. That means there are KPIs on both sides. Retailers want a program that brings in revenue by increasing purchase frequency, basket size, and customer LTV. Consumers have KPIs, too. They want a program that’s a product market fit. A program with benefits that are tailored specifically to them. Unique value they can’t get at any other retailer. Every loyalty program....

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