The customers you acquire through referrals are your best customers. How do we know? We’ve examined the data from Extole customers that use our referral marketing platform and from independent academic research to draw a holistic picture of The Referred Customer. It identifies the 6 key reasons why referred customers are best. Here’s the skinny: Referred customers are more loyal (higher NPS, less likely to churn) Referred customers spend more (higher LTV and AOV) Referred....

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