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It has been nearly 2 years since the pandemic struck and world economies have settled in for the new normal, let alone Saudi Arabia. Consumers from the kingdom are warming up to get back to normal spending levels, to make consumption choices based on aspirations rather than necessity. But amidst this new normal, do brands have the right strategies to reach out to these newly conscious consumers?
Customer retention has become more important than ever before. And while marketers are....
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