6 Common Retail & e-Commerce Loyalty Mistakes

In retail and e-commerce, customer loyalty is more critical than ever. With an array of choices at their fingertips, customer loyalty can be fleeting. Retail and e-commerce brands often deploy loyalty programs to retain customers, but several common missteps can undermine these efforts.   Common Retail Loyalty Mistakes Here are six key mistakes to avoid in your retail loyalty strategy: 1. Failing to Understand Customers Personalizing loyalty programs....

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