Loyalty statements have long been a part of every loyalty program. But today, rather than being mailed monthly, statements are now real-time trackers that can use the principles of human motivation to influence customer behavior. 70% of members don’t know how many loyalty points they have with a brand, and 41% of members said they would purchase more from the brand if they were updated on how many points they had. The right motivational cues in your statements will drive member....

Recent Content