Last month Matt Kates (Vice President of Strategic Services) wrote an article for Loyalty 360 in the September issue of Loyalty Management Magazine. He takes a look at the challenge facing brands to keep consumers engaged after the ‘Like’ on Facebook or the follow on Twitter with 5 ways to make your fans more loyal. Matching the Right Platforms With the Right Behaviors “Each form of social media offers a different way to engage with your consumers.&rdquo....

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