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These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both are key concepts and incredibly important metrics if you operate a retail business.
What more and more brick-and-mortar business operators are discovering is that social media is not such a good tool for acquiring customers, but it can be an incredibly powerful tool for retaining them. The social....
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