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What is love? (…baby don’t hurt me…) But really, what is showing or receiving love for a marketer?
We won’t pretend that brand love can ever replace actual human love, although I’m sure some could argue their relationship to a brand is healthier and longer-lasting than their human counterparts (looking at you, Apple ), but regardless, consumers can be very emotional about the brands they purchase.
A large part of showing and receiving love as a....
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