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As we approach 2021, it’s inevitable that third-party cookie deprecation and IDFA will fundamentally change the marketing ecosystem—for better or worse.
But what do marketers think of these changes? And, more importantly, how are they preparing?
Epsilon’s new research study—“Preparing for a world without third-party cookies”—finds significant apprehension among marketers as many search for marketing solutions built for the new world....
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