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Pressures stemming from COVID-19 have made consumers more selective in where they shop, as they put greater value on personal safety and face tighter budgets. In today's economy, loyalty will be a major deciding factor, since a majority of consumers say they're more selective and more loyal to brands than they were just five years ago.
There's a new economic reality for brands, too: greater pressure on budgets and maintaining customer loyalty, combined with a....
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