We use our smartphones for all kinds of activities nowadays from shopping to banking, so it makes sense that there’s a growing consumer demand for mobile loyalty programs. When we surveyed 1,207 U.S. consumers for the CodeBroker Mobile Loyalty Study, 43% reported that carrying cards and retrieving them at point of sale was by far the biggest hassle of existing programs, and 71% said they would be more likely to use their loyalty cards if they could access them from their mobile phones.....

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