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Customers are more savvy and particular than ever before, so it’s up to brands to keep up.
Engaging customers with a rewards system is an art all by itself — an art that we know well. But before you can start rewarding them, first you have to meet their growing expectations. Evolving technology and modern perceptions have led to an emphasis on five important factors: mobility, brand experience, speed, transparency and choice. Let’s take a closer look:
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