5 Tactics to Optimize Loyalty Between the Transactions

Most brands focus their marketing energy at driving transactions. From years of experience, they know how to nudge a customer down the sales funnel with a well-timed discount offer or well-placed retargeted ad. However, these techniques are not as effective anymore… and may be doing more harm than good. In order to protect long-term top-line revenue, brands need to look past short-term profits and focus more on lasting....

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