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Direct mail marketing is one of the most proven forms of advertising and marketing. It has been around for more than 60 years, and it’s still going strong today. According to some estimates, in 2022, about $43.3 billion was spent on direct mail in the United States alone. But despite its long history and continued popularity, there are still some myths about direct mail marketing that we, at Baesman Group, hear all the time. It's time to put those myths to....
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