In today’s crowded e-commerce landscape, having a robust, data-driven customer loyalty program is no longer a “nice to have,” it’s a MUST. And if you don’t have a program, it’s time to launch one. A customer loyalty program is a great asset to your retail business, boosting customer retention and acquiring new customers. One of the biggest aspects for any retailer is if the program’s return on investment is maximized as a customer loyalty program....

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