These days, what we think of as “loyalty” is ever-evolving. While the promise of burgeoning tech is catching a lot of the noise for the marketplace, there are underlying strategic tactics that are laying the true foundation for loyalty’s future.   Trend #1: Going Beyond Points When you think of loyalty, you might cringe thinking of points liability, the dynamic of which has made loyalty taboo to many organizations. The good news is that you can build a strong....

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