Retailers have spent the last year adjusting their operations to accommodate new consumer shopping behaviors. From investing in buy online, pick up in store (BOPIS) offerings to premium loyalty programs, ecommerce retailers are doing all they can to retain customers. Despite the many changes to shopping habits, a March 2021 survey found that most shoppers are participating in customer loyalty programs more or at the same rate as before COVID-19. When asked how their loyalty program....

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