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The COVID-19 pandemic completely changed the way people carry out normal life and more specifically the way that they shop. By the end of the first quarter of 2020, the ecommerce market experienced 10 years’ worth of growth, according to data from McKinsey & Company. This trajectory continued throughout the course of 2020, causing companies to reassess how they interact with their customers. Industry analysts forecast continued growth in 2021, but with more brands....

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