What constitutes a loyal customer?  Increased spend? Order frequency? Brand advocacy?  While our new 2022 Customer Loyalty Data Study showed that 67% of loyal customers buy from their favorite brands at least once a month, and what happens in between purchases is just as important.  Learning what truly drives customer loyalty also reveals the less favorable habits as well.  Here are 5 not-so-good truths from the study that marketers should keep....

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