5 Common Direct Mail Mistakes To Avoid

Direct mail is a great way to get people's attention, and you only have about 8 seconds to make that happen. In those few seconds, your prospects need to be able to understand what you’re offering and how it will benefit them. Unfortunately, there are all kinds of mistakes that can be made when it comes to direct mail that may sabotage your marketing efforts. To make a direct mail campaign work, it’s important to avoid common mistakes that can be in....

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