1. 29 views

Customer behavioral data has become a high-value asset to marketing teams, brands and companies large and small. But what exactly are they all doing with this data? One common use is behavioral segmentation, a segmentation strategy that enables marketing to customers based on their behaviors. Because this segmentation strategy is growing in popularity, we’re delving deeper into how it works—and when it doesn’t. What is behavioral segmentation? As the name....

Recent Content