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Migrating a complex, enterprise-level loyalty platform can be an overwhelming, lengthy, and costly process, deterring—or at least postponing—many large travel brands from re-platforming and updating their loyalty technology and supporting ecosystem sooner. However, despite the massive undertaking a large migration like this entails, staying on a legacy system can hinder your company’s top- and bottom-line growth. And it can put your customer relationships at risk due to an....
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