Research confirms and we know this intuitively, positive customer experiences will keep our customers coming back. No one wants to continue doing business with a company after a bad experience, poor customer service, wrong product shipments that aren’t quickly rectified, or for any number of other reasons that can ruin a consumer’s attitude towards a brand. According to research by Accenture, 72% of consumers have switched brands after a poor customer experience. Of the 11....

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