4 Ways Mobile Can Operationalize Relationship Marketing

The mobile user is on their phone just over 4 hours every single day. Mobile phones are checked upwards of 96 times a day. Mobile is becoming an extension of the consumer, as every part of their daily lives becomes interconnected with these devices. To reach today’s consumer, brands must treat the two as one entity — and put mobile communications at the center of their relationship marketing strategy.  Mobile is at the Center of Relationship Marketing A relationship....

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