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According to AdRoll, 66% of advertisers have said they plan to increase their programmatic ad spend. That same report revealed that more than half of marketers’ budgets are projected to be spent through programmatic, and that 87% of marketers are seeing greater return through programmatic ads vs. traditional paid advertising.
So not only is the trend toward programmatic advertising growing, it’s growing for good reason – the numbers show that programmatic....
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