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What if everyone finds out you’re not perfect?
What if your customers learn about everything that’s wrong with you and your business? Your every past mistake, every public misstep, every business failure?
Will they abandon you?
That’s a scary thought. And it’s a real possibility.
Everywhere we look, we see customers deserting the brands they used to trust and going to competitors, because those brands made a misstep. Or a series of missteps....
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