4 Signs It’s Time to Migrate to a New Loyalty Platform

By now, you’ve probably caught wind of some changing perspectives in the loyalty industry. Many businesses are beginning to recognize that transaction-based programs (those that reward customers based solely on spend/frequency) are losing their effectiveness. Meanwhile, programs that reward customers for other loyal behaviors are gaining traction.  Loyalty is also becoming a business-wide function, driven by better customer experiences – rather than the sole....

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