Technologies, behaviors, and demographics are changing rapidly, and brands can have a tough time keeping up with the evolution of the rewards landscape. In order to offer consumers the best rewards programs, we present the 4 Rewards Trends that will Transform Your Promotions in 2017, for brands wanting to incentivize and reward consumers. 1. REWARDS ARE INCREASINGLY MOBILE IN NATURE 68% of US adults own smartphones, up 35% from 2011 In 2017, total number of smartphone users in the....

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