Roger Dow, creator of the Marriot Rewards Program, once said, “The first two years, I had peers trying to kill this idea a hundred times over.” Fortunately, Dow knew the key to tackling the program push-back is knowing how and when to present program results.
There are four dilemmas new rewards programs face. Read about them below and learn how to tackle them.
Is my program working?
Regardless of the way you measure your program’s success, if you don....