4 Reasons Why You Shouldn

Why bother keeping an eye on your current customers if there’s a whole world of potential new customers ripe for the picking, right?  Unfortunately for everyone, that seems to be the mentality of quite a few businesses, and it couldn’t be more wrong. While there may be a short term gain in acquiring new customers, a model that primarily focuses on converting new vs. keeping old customers will lose in the long run.  Understanding the importance of customer....

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