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This post originally appeared on the PullString blog.
Unless you’ve been living under a rock for the last twelve months, you’ve heard about voice assistants. They go by the name of Alexa, Google Assistant or Siri and can give you information about your commute or the weather, turn lights on and off, book flights, and order groceries. A line of questioning we hear a lot from CMOs in North America and Europe is: should they even care about this latest technology....
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