4 Quick Wins with Mobile Wallet Marketing

Top ways your brand can capitalize on the opportunity beyond mobile payments A significant amount of the hype surrounding mobile wallet is focused on payment capabilities—with applications like Apple Pay and Google Pay providing consumers with the ability to ditch their plastic cards and lean on their mobile device to make payments. And rightfully so. This shift from physical to digital wallets is clearly a game-changer, but the impact reaches deeper than just payments. ....

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