Please enter your username or the email address associated with the account so we can help you reset your password.
One of my favorite questions in marketing is ‘What should I be measuring?’. The answer isn’t a very popular one: It depends. It depends on your responsibilities, your objectives, and your business goals. While various tactics have different measures of success, too often I’ve seen reporting done in silos, with each department reporting their own self-serving metrics. As 2014 draws near and you assess what needs to be reported throughout the organization....
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here