For years, marketers have leveraged a wide range of incentives such as coupons, rebates, sweepstakes and loyalty programs to motivate consumer behavior. A recently released research study, “Incentivized Engagement Report: How Brands Can Leverage Incentives to Motivate Behavior Across the Customer Journey,” examines the role incentives play in relationship building and engagement efforts across various forms of marketing. The report reaffirmed that incentives are an....

Recent Content