4 Holiday Shopping Predictions for 2021 (and Recommendations for Brands)

The holiday shopping season is the most crucial time of the year for retailers. Your brand’s sales in the final quarter of the fiscal year can determine whether you blast through your yearly sales goals or miss the mark by a longshot. Last year’s unprecedented holiday season brought many changes to the online retail landscape, and marketers would be wise to reevaluate their predictions for 2021. Shopping trends are changing fast, and this holiday shopping season, proactive....

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