Like most marketers, we are big fans of brand advocacy. Harnessing the power of your best consumers to find your next consumers drives powerful impact for your brand. It influences purchase decision-making through ratings and reviews. Elevates awareness and conversions through Word-of-Mouth (WOM) buzz. And showcases your product or service through authentic and trusted user-generated content (UGC).   It’s not just about getting the word out about your brand;....

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