At the beginning of each year, our publisher and customer growth agency, Hanifin Loyalty has adopted a tradition to select 3 words to define the course of loyalty marketing over the next 12 months. The 3 word approach to focusing efforts and resources for the new year was inspired by Chris Brogan, and you can read some background on the discipline as well as his 3 words for 2015 here. In our experience, the 3 word approach is a highly efficient form of goal-setting and generates better....

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