3 Ways to Use Digital Customer Data to Create Great In-Store Experiences

More than 30% of consumers around the world would rather do the dishes or the laundry than go shopping in a physical store. And 40% consider going to the store a chore that must be done. Yet off they go, giving in-store transactions credit for over 80% of global retail sales. Clearly, brick-and-mortar stores are not obsolete. But their traditional role in the customer journey is. Spoiled by the ease, speed and intimacy of the digital shopping experience, customers have come to expect....

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