3 Ways to Seize the Benefit of Email’s Versatility

Be nimble. Make sure your marketing plans can adapt to change. Sound familiar? That’s the life we live as marketers in the era of digital transformation. Although we spend months in planning sessions to ensure i’s are dotted and t’s are crossed with each marketing campaign, it’s important that flexibility is built into the planning process. Preparing to send an email involves a lot of planning from creative, to list creation, to having the right offer or call to....

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