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Most brands understand the value of loyalty, but few get it right. Generic loyalty tactics are costly and fail to attract customers. Retaining loyal customers is critical as attracting new ones becomes increasingly difficult in crowded, competitive landscapes. So where do you start? What do you need? What can you do without? With so many buzzwords and claims, how do you determine the value of loyalty for your brand?
Historically, loyalty programs provided a way for brands to reach....
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