1. Mobile
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As of last June, 81% of Americans owned a smartphone. In the throes of this convenience revolution—as more consumers turn to their phones for research and to make purchases—the pressure for brands to provide a seamless and simple mobile experience has never been higher. This trend is also prevalent in the more than 1 billion customer comments we’ve collected through our AI-powered text analytics solution. Customer mentions of a brand’s app or website have....

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