SAS World Headquarters
The idea of customer centricity in marketing is as "old as dirt" - it's probably been around as long as people have been interested in buying or selling things to each other. So why are we still talking about it, and why is it so seemingly elusive for some organizations?
The short answer is that it's just not that simple. Markets, buying processes and even the products themselves have become so complex, that sometimes the customer can get lost....