Despite the digital revolution that continues to take place, direct mail is just as important as ever. Direct mail may be more expensive than its digital counterparts, but it’s worth the investment to have a truly integrated campaign and high effectiveness. According to the Direct Marketing Association, direct mail can be up to 30 times more effective than email. This is in part because of the trustworthiness and long shelf life of direct mail. There’s also the practicality of it....

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